The Challenge

Reaching people beyond personal recommendations

When Studio Lena opened, the owner promoted it with flyers and relied on good service and client recommendations. The flyers alone did not bring the response she had hoped for.

Word of mouth mattered to the business. The next step was to help people searching for medical pedicure nearby find the studio even if they had no personal recommendation.

We were brought in to present the services on a website and in local Google search. Medical pedicure became the main focus, giving visitors a specific reason to consider Studio Lena.

The Solution

A website, Google profile and local campaign

Google Business Profile

We set up the profile with business details, service descriptions and photographs.

One-page website

We built a mobile-friendly website focused on the studio's medical pedicure services.

Google Ads

We launched a local campaign for people looking for a service nearby.

Service focus

We gave medical pedicure a prominent place in the website and profile content.

The Results

How people found and acted on the profile

From April through September 2026, 11,484 people viewed the Business Profile. Google also recorded 596 profile interactions, 328 direction requests and 263 website clicks.

Current Business Profile results April to September 2026 (September is partial)

people viewed the Business Profile

Business Profile interactions

Direction requests

Website clicks

views from mobile Google Search

Top profile searches

medicinska pedikura 750
ruska pedikura 461
pedikura Špansko 413

Source: Google Business Profile Performance report. September 2026 is partial. 82% is source share, not growth.

These metrics overlap and should not be added together. They describe profile activity, not booked appointments, revenue or completed treatments.

Earlier profile reports

An earlier report recorded 250 calls from March to June 2023. The remaining screenshots cover one June reporting month, but the selected year is not visible. They are retained as historical evidence and are not a direct comparison with the six-month 2026 totals.