Brand Identity & Strategy

Give your business a recognizable identity.

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Show customers what makes your business worth choosing, with a clear direction and a visual identity that fits.

Does your brand still fit your business?

You might be preparing to launch, outgrowing an old logo or finding that every new piece of marketing looks different. Branding gives those decisions a common direction. Choose the support your business needs, from a focused brand analysis or logo project to a complete visual identity your team can apply consistently.

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Branding Services

Bring your brand into focus

How your business looks, what it says and how customers experience it should make sense together. Your project can focus on one area or combine several, with the scope agreed before work begins.

Brand Strategy
Brand Strategy
  • Clarify who your offer is for
  • Understand the alternatives customers have
  • Define reasons to choose your business
Foundation
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Brand Story
Brand Story
  • Explain what your business stands for
  • Give your messages a consistent voice
  • Make your strengths easier to communicate
Connection
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Visual Identity
Visual Identity
  • Give your business a distinctive look
  • Connect your logo, colors and typography
  • Keep everyday materials consistent
Design
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Brand Experience
Brand Experience
  • Review key customer interactions
  • Spot confusing or inconsistent messages
  • Give your team practical guidance
Customer Journey
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Brand Strategy
Brand Strategy
  • Clarify who your offer is for
  • Understand the alternatives customers have
  • Define reasons to choose your business
View details
Brand Story
Brand Story
  • Explain what your business stands for
  • Give your messages a consistent voice
  • Make your strengths easier to communicate
View details
Visual Identity
Visual Identity
  • Give your business a distinctive look
  • Connect your logo, colors and typography
  • Keep everyday materials consistent
View details
Brand Experience
Brand Experience
  • Review key customer interactions
  • Spot confusing or inconsistent messages
  • Give your team practical guidance
View details
Brand Strategy

Give customers a reason to choose you

If customers struggle to see how your offer differs, a new look alone leaves that question unanswered. Brand analysis examines your market, audience and competitors to establish a positioning direction. You get written recommendations to guide the next decisions, whether you commission design now or later.

A focused review of your market and direct competitors
A clearer view of your primary audience and offer
Positioning direction with written recommendations
Brand Strategy
Brand Story
Brand Story

Find the words that fit your business

Your story should help customers understand the business behind the offer. Start with what is true: why it exists, what it values and how it works. Story and messaging work can turn that into language your team can use with confidence. This work is agreed separately from the standard logo and identity packages.

A brand story grounded in your business
Clear wording for your values and mission
Voice and tone guidance for your team
Visual Identity

Make every appearance feel like the same business

A logo, color palette and typography give customers familiar visual cues wherever they encounter your business. Clear usage guidance helps your team keep that look consistent. Start with logo and visual basics, or choose a complete identity with fuller guidelines and designs for up to three core business applications.

A logo developed from your selected visual direction
Colors and typography that work together
Usage guidance matched to your chosen package
Visual Identity
Brand Experience
Brand Experience

Carry your brand through the customer experience

An inquiry, a proposal and a follow-up message after purchase all shape a customer's impression. When the tone or information changes between them, the business can feel inconsistent. A separately agreed brand experience review can identify those gaps and give your team practical guidance for the customer interactions that matter most.

A review of agreed customer interactions
Recommendations for clearer, more consistent communication
Guidance your team can put into practice

From the first brief to your finished identity

Logo and identity projects move through four stages, with your feedback shaping the chosen design. The depth of research and the final deliverables depend on your package. An analysis-only project ends with recommendations.

Brief

Discuss your business, audience and goals, then agree the project scope.

Direction

Review the initial concepts and choose a direction for your identity.

Refine

Develop the selected direction with your feedback and the agreed revisions.

Deliver

Receive the agreed files and guidance for using your identity.

Branding

Brand and identity pricing

Choose the support your brand needs, from a logo to a complete identity with research, positioning and designs for your business materials.

Brand analysis

From €500 one-time project

Understand where your brand stands or where a new one could fit, with a review of one market and one primary audience.

Usually 1 to 2 weeks · Discovery call of up to 60 minutes · Category review and up to five direct competitors · Recommended brand positioning · Written summary with recommendations

Starting price excludes: Naming, a tagline, detailed verbal strategy, logo design, visual identity or customer research.

Logo and visual basics

From €650 one-time project

A logo, colors and typefaces for a new business or a fresh look for an existing one.

Usually 2 to 4 weeks · Two initial visual directions and development of one selected direction · Color and typography direction · Files for web and print · Compact usage guide and two revision rounds

Starting price excludes: Market analysis, naming, a tagline, detailed verbal strategy, a full brand book or business-material design.

Complete brand identity

From €1,500 per project

Brand strategy and a consistent visual identity for the places customers see your business.

Usually 4 to 6 weeks · Analysis of one market and recommendations for your brand's positioning · Two visual directions, with the chosen one developed into your brand identity · Brand guidelines · Your identity applied to up to three business materials, plus two revision rounds

Starting price excludes: Customer research, naming, website development, photography, printing, unlimited revisions or ongoing design support.

See all prices and what is included

Let's talk about your brand

Planning a launch or a change of direction? Book a free introductory consultation to discuss your business and the branding support it needs.

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Dd Recruiting
Instrukcije Oglasnik
Kulic Sperk
Instrukcije Erzen
Kaiser Consulting
Lena
Mathlab
Meteor
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Want customers to recognize your business?
Frequently Asked Questions

Planning your branding project

Is a new logo enough, or does my business need a full identity?

Logo and visual basics is a good fit when you know your audience and offer, and need a visual starting point. A complete identity suits a business that also needs market analysis, positioning and a visual system applied to its main materials. If the direction is still uncertain, start with brand analysis.

Yes. A refresh can build on the elements customers already know while addressing what no longer fits your business. Share your current identity and explain what has changed. The project can then focus on the parts that need attention, with the extent of the redesign agreed before work begins.

Brand analysis usually takes 1 to 2 weeks, logo and visual basics 2 to 4 weeks, and a complete identity 4 to 6 weeks. The schedule depends on the agreed scope and timely feedback. Additional applications, research or revision rounds can extend it.

The logo package includes files for web and print and a compact usage guide. A complete identity includes brand guidelines and designs for up to three core business applications, selected for your needs. Brand analysis delivers written recommendations without design files. Exact deliverables are defined in the proposal.

Both design packages begin with two visual directions. You choose one for development, with two revision rounds included. Extra directions, applications or revision rounds expand the scope and affect the quote. Brand analysis is a separate service and includes no design concepts.

Bring a description of your business and audience, your current logo and materials if you have them, and the main places the identity will appear. It also helps to explain what isn't working and any deadlines. You don't need a finished creative brief to make an inquiry.

Brand analysis starts at €500 for one market, one primary audience and up to five competitors, with positioning recommendations and no design. Logo and visual basics starts at €650. Complete brand identity starts at €1,500 and includes market analysis, positioning, brand guidelines and up to three core business applications. The final quote reflects your agreed scope. Naming, taglines and detailed messaging are quoted separately.

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