Marketing Strategy & Campaigns

A useful starting point is €300-500/month in ad spend, enough to gather real data without betting the budget on an untested message. We start small, see what the numbers say, and scale only what works. No large budget is needed to begin.

A bigger budget is not the same as better targeting. A smaller budget goes further when the audience is narrow, the ad copy is written for that audience, and the landing page matches the ad. That is where we put the effort when the budget is limited.

Timing depends on the channel, the demand for what you sell, the budget and the page people land on. Meta ads usually show signal first, Google Ads need longer to settle. We set expectations for the first test before any money is spent, rather than promising a date.

A narrow or unglamorous market is often an advantage: less competition bidding on the same terms, and an audience that is easier to describe precisely. The work is finding the angle that matters to the people who actually buy, not making the business sound exciting to everyone else.

You can, and for a small local budget it is sometimes the right call. The trade-off is time: the platforms change often, and the early spend usually goes on learning rather than on customers. If you have the hours and the patience, do it yourself. If you would rather not, that is what you are paying us for.

Valid concern - the industry has plenty of cowboys. What we can offer against it is concrete: full access to your own ad accounts, weekly reports with the real numbers, direct contact with the person doing the work rather than an account manager, month-to-month terms with no lock-in, and references from current clients.

Some campaigns do not work, and pretending otherwise would not help you. If the first approach is not landing, we review the message, the audience, the offer and the landing page with you, then decide together whether another test is justified or whether the money is better spent elsewhere.

No. Paid ads reach people who have never heard of you, so the size of your following is not the gate. A follower count can grow as a side effect of ads, but that is a bonus rather than the point, and it is not what we would ask you to judge the spend on.