Web, Branding, Creative, Marketing

A brand and website for tutoring, training and consulting

Industry Education / Consulting
Services Web, Branding, Creative, Marketing
Year 2023
Website instrukcijeerzen.hr
The Challenge

Different services under one name

Instrukcije Eržen offers math and accounting tutoring alongside small-business training and consulting. The business needed one website and a visual identity that could support all three services.

A parent looking for a tutor and someone planning to start a business arrive with different questions. Each needed a direct route to the relevant service.

Our brief covered the logo and brand guidelines, a WordPress website and service copy. Contact forms and WhatsApp would give visitors a way to follow up after reading about the offer.

The Solution

Identity, content and a WordPress website

Visual identity

We designed the logo, established a dark-blue-and-yellow palette and documented how to use them.

WordPress website

We adapted the theme to the identity and gave each service its own place in the navigation.

Service copy

Each service received its own description, written around the questions its audience brings.

Inquiry options

Contact forms and WhatsApp let visitors ask for details or discuss working together.

Measured results

Articles drive most of the site's Google Search traffic

Over 12 months, the site earned 921,806 Google Search impressions and 36,309 clicks. GA4 recorded 42,198 organic sessions with a 65% engagement rate.

Website search performance September 2025 to September 2026

Google Search impressions

Clicks from Google Search

Organic search sessions

Organic engagement rate

of page-level Google Search clicks went to articles

Same 28-day period, year over year

Search impressions
Search clicks
Organic sessions

Sources: Google Search Console, 13 September 2025 to 12 September 2026; GA4, 14 September 2025 to 13 September 2026. The year-over-year comparison uses matching 28-day periods. Search Console and Analytics measure different activity and should not be added together. The figures don't isolate Mischka's contribution.

The Platform

Three services within one website

The homepage offers a choice of tutoring, training or consulting. Each link leads to the details of that service, while the shared design keeps the full offer recognizable as Instrukcije Eržen.

Service pages
  • Math and accounting tutoring for school and university students
  • Training on setting up and running a small business in Croatia
  • Consulting for people starting or running a small business
Brand identity
  • A logo with a dark blue and yellow color palette
  • A brand book with identity usage guidelines
  • The same visual identity applied throughout the website
Edukacije page mobile view
Savjetovanje page mobile view
instrukcijeerzen.hr
Instrukcije Eržen homepage
What the work enables

From choosing a service to making an inquiry

Guidelines for future materials

The brand book gives the client rules for using the logo and colors when preparing new materials.

A route for each audience

Students, parents and business owners can start with the service they need instead of working through the entire offer.

Client experiences

Published reviews add context to the descriptions of tutoring, training and consulting.

Direct inquiries

After reviewing a service, visitors can send a form or continue the conversation on WhatsApp.

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