I AM SUPERHERO makes athleisure inspired by superheroes. Names such as Wayne, Parker and Kent are part of the product range, so customers needed a way to browse by their favorite character.
The client also wanted to connect items that could be bought together. Product pages needed to show the clothing, size options and complementary pieces clearly.
Our brief was to adapt the Shopify store to that way of shopping and the brand's existing visual identity. The store also needed to explain its commitment to donating part of each sale to an anti-bullying organization.
We adapted the Shopify theme to the brand's orange-and-black palette and visual style.
Navigation and filtering let shoppers explore collections named after superhero alter egos.
Product pairing shows shoppers which pieces can be bought with the item they are viewing.
The purchase flow includes additional product offers and information about the donation from each sale.
A shopper can start with a character collection, open a product and choose a size. Related clothing appears alongside the item and can be added to the order. The same browsing approach works on desktop and mobile.
Characters shape collection names and navigation, making the brand's theme part of how customers explore the range.
Related-product offers show complementary clothing without asking the shopper to search through the collection again.
The message beside the product explains that part of each sale goes to an anti-bullying organization.
The custom theme and product structure connect the brand's visual identity with the functions of its online store.